In India, over-the-top media (OTT) music streaming platforms are gaining tremendous popularity, especially among young users. Moreover, the acceptance of these services is even going beyond the so-called digitally-savvy urban users as streaming is attracting a completely new audience in Tier 2 and Tier 3 cities.
In this highly competitive space, Indian players such as Gaana, Saavan, and Wynk, among others are competing with the likes of US-based YouTube, Apple iTunes, and Sweden’s Spotify.
However, in this niche space, factors such as pricing, payment methods, and branding remain the key to uphold the game. And now to take a competitive advantage in one of these factors, Google’s YouTube Premium and YouTube Music Premium, on Monday, has decided to offer prepaid plans for its services in the country.
“The YouTube Premium and YouTube Music Premium prepaid packs are priced at Rs 109 and Rs 139 per month, respectively”
YouTube Premium and Music Premium streaming services now come with non-recurring prepaid plans as well. This means users can pay upfront for the premium ad-free subscription of YouTube as opposed to the monthly recurring billing cycle. The new YouTube Music prepaid plans in India start from Rs 109 for a month and Rs 309 for a period of three months. The YouTube Premium prepaid plan, on the other hand, is priced at Rs 139 for one month and Rs 399 for three months. The prepaid plans are slightly expensive than the postpaid plans and currently available for Android and Web.
For those unaware, the postpaid plans of YouTube Music is set at Rs 99/ month, while the YouTube Premium costs Rs 129/ month. Both come with a one-month free subscription for new users. Both these streaming services were launched in India earlier this year. The YouTube Premium catalogue includes everything Music Premium offers such as Offline Mixtape to download up to 100 songs, intelligent search powered by Google’s machine learning, and trending songs – plus access to the full slate of original shows and movies.
Google says that prepaid plans can be purchased with a local credit or debit card using Visa or Mastercard, and the YouTube Premium page reads “Many forms of payment are accepted.” Unlike the postpaid accounts, YouTube’s prepaid users won’t be billed automatically once their subscription expired. As of now, the prepaid plans are showing only for new YouTube Premium and YouTube Music Premium users.
Benefits of YouTube Music
- Access to music videos, official songs, albums, singles, remixes, live performances, covers and hard-to-find music that one can find only on YouTube.
- Dynamically adaptive home screen with recommendations based on the music played before and what the listener is doing.
- Thousands of playlists across any genre, mood, activity, or language.
- Smart search to find the song, even if you can’t remember what it’s called.
- Premium members can download up to 100 songs on mobile, including songs, videos, albums or playlists.