Over the last few days, a number of brands and other social media users have been tweeting about Binod. But do you know who is this Binod? For those of you who are clueless, here lies the answer. Binod, is one of the latest memes which is everywhere on social media. Everyone is using it to creatively send messages.

Country’s top lender State Bank of India (SBI) has tweeted using Binod to spread awareness about online safety while banking. “Only if everyone behaved like #Binod when online, there would be lesser fraud reports.”

Along with the tweet, the bank has also shared an image that reads, “This is Binod. Binod likes sharing his own name on Social Media, not his bank details. Be like Binod.”

Paytm, among other companies, joined the most popular internet trend by changing its official Twitter handle to ‘Binod’ for a short while.

This came as a response to a request from a Twitter user named ‘@GabbbarSingh’, who asked Paytm to change its name on the micro-blogging site. Gabbar wrote “@Paytm..Can you change your name to Binod? Be a sport. C’mon.”

Paytm responded to his tweet with “Done” and changed its name to Binod.

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