AYU Official (Indian Youtube Community): You don’t have to compete to make a living playing games online. Avid gamers are now streaming their play to live audiences, and earning up to Rs 1 lakh a month, from ad revenues, paid memberships, fan donations and ‘consultations’ where other players offer money in exchange for a live demo of how to make it past a particularly tricky level.
Live play is streamed, in India, on platforms like YouTube Gaming and Twitch. It’s not just about fast fingers. While they play, gamers must keep it lively with chatter sort of like a radio jockey’s, and a narration of how they’re doing what they’re doing.
Some of their viewers are watching for entertainment — these are battle royale and MOBA (multiplayer online battle arena) games, so there’s a lot of action on the screen. Some watch for tips on how to improve their own play. And some tune in because they’re fans of the player.
In a country with an estimated 120 million online gamers, the target market is large.
Aaditya Sawant aka Dynamo Gaming, has been at it for four years. In 2016, he began streaming his live play of MOBA games such as Counter Strike, Grand Theft Auto 5 and Defense of the Ancients or DoTA 2. The Mumbaiite now has 4.7 million subscribers on his YouTube channel and has quit his MBA prep studies to pursue gaming full-time.
His USP? Killing an enemy in one single headshot with a sniper rifle in PUBG. “Audiences love a good kill, that’s what they’re here for,” he says. “My parents still don’t really understand what I do.”
For Sawant, live-streaming is akin to a 9 to 5 job. He wakes up every morning, turns on his PC and settles in for four or five hours of play. With regular updates, new elements and challenges added every so often to games, there’s always something new for me to try out and for viewers to watch, he says.
Still, it can feel relentless. “The formula is simple. The more you stream, the more you earn. I had to stream for 12 to 18 hours a day to build an audience initially,” Sawant says. His eyes were always red, his parents constantly had to push him to limit his play time.
Punctuality is key, so that can be stressful too. “Audiences tune in at a fixed time, so you have to log in at that time,” Sawant says. If you’re travelling or at a personal event, you have to let them know in advance. “Though I’m never away from my fans, I regularly keep them updated through my Instagram and Facebook pages too,” he says.
As a gamer and also as a human, Aditya Sawant (aka Dynamo gaming) is very much humble with the people it interacts, also his urge to improve his gameplay so that his audience love to watch it, but apart from all of this the main objective through which Dynamo has gained so much of love, faith, and subscribers is because of his confident and mature nature, his way of Interacting with the audience overall his communication skills have played a major role in his success.
Apart from dynamo you have also seen various other gamers although they are very good gamers and humble human beings but their communication skills are not as much as good as Dynamo.
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