AYU Official (Indain Youtube Community): Alongside Amit Bhadana, MPL has also brought other YouTubers such as Ashish Chanchlani and Elvish Yadav on board to launch marketing initiatives.
Mobile Premier League (MPL),one of the largest e-sports and mobile gaming platform in India, has roped in YouTube influencer Amit Bhadana as its brand ambassador.
Announcing the development in a statement, the company said that “MPL is focusing on YouTube to increase its brand awareness as it recently crossed 1.2 million subscribers on its channel.”Bhadana happens to be one of India’s biggest Youtube stars with close to 22 million followers, and has also been associated with MPL for a while, having featured the company in many of his sketches on the video-sharing platform.
Alongside Bhadana, MPL has also brought other YouTubers such as Ashish Chanchlani and Elvish Yadav on board to launch marketing initiatives. Previously, MPL had collaborated with Virat Kohli and actor Tamannaah Bhatia, and is now on the lookout for young digital influencers to boost presence and increase consumer base.
“YouTube is a big focus area for our branding initiatives. A large part of our target group is active on YouTube, we have seen good traction on our app via the channel,” said Abhishek Madhavan, senior VP, growth and marketing at MPL.