AYU Official (Indain Youtube Community): Abhiraj and Niyati, better known as Abhi and Niyu, are popular content creators. The two are famous for their series #100ReasonsToLoveIndia where they travelled across India to find 100 heartwarming stories of change, positivity, and inspiration across India.
Abhi and Niyu’s first video that went viral was a video urging people to look for alternatives to polluting POP and paint Ganesh idols. Since then, their well-researched videos have been shared on social media, even by celebrities.
The duo started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action-oriented news that made some change.
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Abhi and Niyu decided to take a break from their 9-5 jobs to explore the country. In over a year, Abhi & Niyu have gained over 1.44 million subscribers on YouTube with over a million views on most of their videos, as well as over 1.5 million followers on Instagram.